PROCUREMENT NUMBER: 40/NPCA/NRG/GA/CQS/2019
REQUEST FOR EXPRESSIONS OF INTEREST (REOI) CONSULTING SERVICES – FIRMS SELECTION
- INTRODUCTION
The African Union (AU), established as a unique Pan African continental body, is charged with spearheading Africa’s rapid integration and sustainable development by promoting unity, solidarity, cohesion and cooperation among the peoples of Africa and African States as well as developing a new partnership worldwide. Its Headquarters is located in Addis Ababa, capital city of Ethiopia.
The New Partnership for Africa’s Development (NEPAD) is a program of the African Union adopted in 2001 in Lusaka, Zambia, aimed primarily at poverty alleviation and promotion of economic growth and sustainable development in Africa. As a consequence of the integration of NEPAD into the structures and processes of the African Union, the NEPAD Planning and Coordinating Agency (NPCA) has been established by the Decision of the 14th AU Assembly of February 2010 as the technical body of the African Union, in replacement of the NEPAD Secretariat.
The NEPAD Agency serves as the African Union's development agency and implementing body of Agenda 2063 – the continent’s strategic framework for socio-economic transformation over a period of 50 years. It is in this context of reform for better delivery that the NEPAD Agency, through various programmatic interventions with countries on the continent, works towards enabling the continent’s people to see ‘The Africa We Want’ through Agenda 2063.
The NEPAD Agency's mandate is to:
- To coordinate and execute priority regional and continental projects to promote regional integration towards the accelerated realisation of Agenda 2063
- To strengthen capacity of African Union Member States and regional bodies; advance knowledge-based advisory support, undertake the full range of resource mobilisation, and serve as the continent’s technical interface with all Africa’s development stakeholders and development partners.
Accordingly, the organization requires to engage a firm through a procurement process to obtain the services of a skilful resources that will work with NEPAD Grow Africa Team
Grow Africa is one of NEPAD Agency’s programme and works to support the goals set by the Heads of State to transform agriculture and achieve food security and nutrition in Africa through increased private sector investment in Agriculture. Grow Africa supports the implementation of CAADP’s (Comprehensive Africa Agriculture Development Program) stated goal of increased private sector investment by promoting increased dialogue between governments and the private sector and developing a shared vision of economic development that removes constraints to private sector investment in agriculture.
In order to mobilize public sector support and private sector engagement for large scale regional or national projects along specific value chains, Grow Africa seeks to engage the services of a news and event management agency with wide media reach on the African continent as well as globally to help establish Grow Africa Business Council (GABC) and organize its first consultative meeting in June 2019 at the margin of the AU summit in Niamey (NIGER). The GABC is a CEO level private sector agriculture investment advisory panel for African Heads of State and high-level African policy makers, offering private sector leadership and strategic advice on a range of agribusiness related development challenges.
The aim of engaging the services of a Public Relations Agency for Grow Africa to promote and improve the effectiveness of communication and advocacy activities in the programme, by increasingly and effectively conveying its programmatic results and impact through wide outreach services.
In view of the above, the organization is seeking the services of a Public Relations firm to assist Grow Africa to Brand and Market the operationalisation of the Grow Africa Business Council in conveying its programmatic results and impact through wide outreach services.
The aim of this consultancy service is to Brand and market the launch Grow Africa Business Council, as well as to set governing structure and operating mode. The results and programmatic interventions of Grow Africa programme need to be communicated in the context of Agenda 2063, towards ‘The Africa We Want’.
The main objectives of the assignment are:
- Develop practical and effective working relationships with African Heads of State and governments;
- Recommend priority areas of policy reform related to enabling environment issues;
- Identify and communicate new private sector investment priorities;
- Improve overall communication outreach and visibility of the Grow Africa Programme at national, regional and continental levels.
The overall output of the assignment will be expanded outreach and increased Grow Africa visibility.
Interested Consultants may obtain further information at the address below during office hours (08:00 - 17:00 South Africa time). Expressions of interest must be delivered to the address below by the 8th March, 2019 by 14:30 hours (South African Time) and should be clearly marked as “CONSULTANCY SERVICES FOR THE BRANDING, MARKETING AND LAUNCHING SERVICES OF THE GROW AFRICA BUSINESS COUNCIL, REF: 40/NPCA/NRG/GA/CQS/2019”. EOIs can also be sent by email, addressed to the address below:
The Chairperson Internal Procurement Committee (IPC)
NEPAD Planning and Coordination Agency
230, 15th Road, P. O. Box 218 Midrand,
1685 Johannesburg, South Africa
Email: procurement@nepad.org; or AseyeA@nepad.org; and vincentm@nepad.org